Marketing Manager, Biogelx
Eszter is a marketing strategist with 14 years of experience in multiple industries. She is a professional member of the Association of MBAs and a member of the Chartered Institute of Marketing, Medical Group. She has been leading the marketing strategy of a Scottish biotechnology SME for two years. Her responsibility is to build cost-effective marketing operations, to drive technology awareness and engagement, and to increase leads by developing and implementing strategic marketing and communications initiatives. During the marketing session in the afternoon, Eszter will provide insight from her hands-on experiences in utilising content marketing as a driver of brand and technology awareness in a small organisation.